Times have changed. Mobile commerce is predominant on World Wide Web. Your customers are increasingly connecting to you through mobile devices. People like to surf, shop and do everything on the go. From consumer apps to enterprise solutions, this is the trend. Even if your customer is going to invest a million dollar in your business, there are likely to come through a click from their phone. It would have happened at the comfort of their couch. They can become your customers when they are distracted from the TV show for a moment. Customer will keep falling in, if you employ a mobile first strategy. Mobile first web strategy is the need of the hour for web entrepreneurship.
Responsive design plus an app doesn’t just cut it. It is not your effective solution for mobile problem. You need to optimize your website for mobiles exclusively. Mobile first strategy makes you think long and hard on how your brand is presented on mobile. It extends to representation products splendidly on your mobile screens. Only after such thinking, you can make selections on best possible web designs. If you are thinking to present an app, strategize the time and method of launching it. Only after planning for mobile screens, you can come back to representing your brand on desktop screens. It is the way forward in changing trends.
Branding: You need to work with compressed nature of web pages on mobile. Communicating your brand on mobile should follow a different approach. You should use unique colors, font and different version of your logo on mobile. Customers will remember you if you give them a refreshing mobile experience, which many brands fail to do.
Scroll-friendly: The first thing web master overlook is making the mobile website scroll-friendly. Optimize your design to ensure most of the important information stays on the top. Do not shy from stacking up content on top of each other. Mobile users like easy scrolling to get the information they need.
Menus, image and font: Use branded fonts to help your branding cause. Make text look reasonably larger to save people from dangerously smaller mobile screens. Mobile websites must include more images and less text. Images have some serious applications in mobile. Use standard menu and place it on top left for sake of familiarity.
CTA: Make users to take action that increase chances of making sales. Make them to approve email signups and app download. Make it clear about what you want the users to do. Drive them to do it by careful placement of CTA offers. Make use of bigger buttons, cool looking forms and sticky prompts.
Testing and optimization: A quick way to have a mobile preview of your website is to shrink the browser on desktop. Later, test it on latest Android and iPhone for bugs. Track the clicks with help of advanced analytics software. Since mobile screens only contain fraction of desktop content, optimization is a lot easier and faster.