Times have changed. Mobile commerce is predominant on World Wide Web. Your customers are increasingly connecting to you through mobile devices. People like to surf, shop and do everything on the go. From consumer apps to enterprise solutions, this is the trend. Even if your customer is going to invest a million dollar in your business, there are likely to come through a click from their phone. It would have happened at the comfort of their couch. They can become your customers when they are distracted from the TV show for a moment. Customer will keep falling in, if you employ a mobile first strategy. Mobile first web strategy is the need of the hour for web entrepreneurship.
Responsive design plus an app doesn’t just cut it. It is not your effective solution for mobile problem. You need to optimize your website for mobiles exclusively. Mobile first strategy makes you think long and hard on how your brand is presented on mobile. It extends to representation products splendidly on your mobile screens. Only after such thinking, you can make selections on best possible web designs. If you are thinking to present an app, strategize the time and method of launching it. Only after planning for mobile screens, you can come back to representing your brand on desktop screens. It is the way forward in changing trends.
Branding: You need to work with compressed nature of web pages on mobile. Communicating your brand on mobile should follow a different approach. You should use unique colors, font and different version of your logo on mobile. Customers will remember you if you give them a refreshing mobile experience, which many brands fail to do.
Scroll-friendly: The first thing web master overlook is making the mobile website scroll-friendly. Optimize your design to ensure most of the important information stays on the top. Do not shy from stacking up content on top of each other. Mobile users like easy scrolling to get the information they need.
Menus, image and font: Use branded fonts to help your branding cause. Make text look reasonably larger to save people from dangerously smaller mobile screens. Mobile websites must include more images and less text. Images have some serious applications in mobile. Use standard menu and place it on top left for sake of familiarity.
CTA: Make users to take action that increase chances of making sales. Make them to approve email signups and app download. Make it clear about what you want the users to do. Drive them to do it by careful placement of CTA offers. Make use of bigger buttons, cool looking forms and sticky prompts.
Testing and optimization: A quick way to have a mobile preview of your website is to shrink the browser on desktop. Later, test it on latest Android and iPhone for bugs. Track the clicks with help of advanced analytics software. Since mobile screens only contain fraction of desktop content, optimization is a lot easier and faster.
Listed here are the disastrous 10 mistakes in web design. Stay conscious about avoiding these mistakes. Your website stands out from the competition.
Failing to link your social networking profiles:
It would matter you have Instagram page with tons of photos when you don’t feature your profile in your website. Linking up your social media profiles helps inflow of viral traffic. Linking those profiles help people go from website to your social media pages.
Not clearing up outdated information:
Outdated information is like having viruses planted all over your website. Information that isn’t relevant today has to be removed. Inaccurate, outdated and error filled content cause loss of credibility and your site loses its genuine authority in its niche.
Lack of adequate contact information:
Any site that lacks adequate contact information looks shady. Visitors won’t trust it for most part. Brick and Mortar businesses need to mention their postal address in their website. Even better, businesses can link to their location on map.
Disabling the back button:
Disabling the back button is an underhand strategy. Desperate site owner disable it and redirect it to undesired location. Even worse, a pop up is sometimes triggered. If you want our opinion, never ever do it. At the end of the day, user gets annoyed and leaves.
Not many internal backlinks:
Every page in your website needs some connection to homepage. Isolated islands don’t reflect well on navigation. People who visit a page in your website would want to see more information and native links.
Too many fonts and colors:
It is very important to present you site in unified and consistent look. Regardless of tons of fonts and colors in your disposal, don’t favor the variety. Limit yourself to three fonts and colors per page.
Internet is a lot faster these days. If surfing on your website lack genuine pace, your visitors migrate to your competitor’s website. Use a navigation bar on top or left, if your website contains too many pages. Use a site map and cash in on its SEO benefits too.
Utter slow loading speed:
There is no excuse for this. You cannot have slow load times. It is not a compromise to be made for tons of features too. As a rule of thumb, make your site load completely in four seconds or less. Adhering to this rule can make the visitors stay stuck to your site.
Promoting broken links:
Broken links do nothing upon clicked or direct visitors to 404 error page. It is the bane of any internet surfer. Test your website periodically for broken links. With the amount of tools and plugins available, you can schedule tests for broken links.
Opening multiple windows at once:
Opening up too many windows when people visit your website takes up too much of the system resources. It slows computer response and annoys the visitor. It’s too tempting of a tool to be used. We advise you strongly against it. Users can open new links and tabs at their will in multi tabbed browsing available today.
As the Internet is growing popularity, the importance of web designing is also increasing. Today websites are very different than what it was used to be. Remember in the 90s when the website was primitive and looked somewhat "ugly"? Well, you can't really blame them because the technology was also primitive and the designers used to flourish in whatever limitations they might have.
But today, it has become an essential factor in creating a site. If your presentation isn't attractive, no one will stay on your site for too long unless you are providing some content which is unique to you and people can't find it elsewhere. But a chance of that happening is very slim.
That's why you need a sound designer while creating a site. It's not only about aesthetic value but today; design us more about usability than eye pleasure which means, if you are trying to incorporate flashy animations with the transition and other jewelry, more or less, people will find it annoying.
Today, people want information. And they want it fast and as soon as possible. Just look at Google. The home page is nothing but the logo and a form to fill up the query or the term which you will search. But it is probably one of the most visited sites in the whole Internet spectrum, 6rs mentioned this in their blog. (A web design Essex agency based near London.)
Initially, people opted for such simple site because it was easy to use. Navigation in a web design is simple and people don't need to put an effort in finding out the results that they want because it is just right out there.
Thus web design has come a long way since the beginning of Internet. Today you'll hear terms like clean interface. It simply means they are non-obtrusive and will show the content directly with the focus on the content rather than some sparkling banners like that used to be in the 90s.